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June 21, 2017
By: Christine Esposito
Editor-in-Chief
Walker & Company, the firm behind Bevel, is moving into women's hair care with the introduction of a new prestige collection called Form. The company is prescribing personalized regimens for customers through an online survey. Users are asked to take a short online consultation to match their hair with a regimen that specifically addresses their individual needs. Each person is then delivered customized product combinations and usage instructions for a personal hair care experience...
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